Every business exists for profitability and so set goals and objectives for success. The growth of business lies in successful marketing. Marketing is continuously evolved by the time and changing continuously. It requires deep analysis of the industry.
As of Mike Evoy Businesses that don’t recognize the tremendous importance and benefits of email marketing will get lost in the shuffle in 2017.
As Marketing becomes core factor for the business success as well as their demise, the smart way of marketing becomes highly imperative. Hence, Marketing consultancy business becomes highly lucrative and rapidly growing. Top marketing consultants have their revenue in millions and they do charge average $10,000 per month or $100,000 a year.
Therefore, businesses with lower budget if not invest in marketing will wipe out if not employed different marketing approach. Email marketing has highest ROI of 122% – compared to other marketing formats. including social media, direct mail and paid search. (Source: eMarketer, 2016). This is more than four times higher than any other marketing formats.
As The number of e-mail users worldwide is growing and forecasted to rise to 2.9 billion users by 2019, in the US to grow to 244.5 million by the end of 2017 and 254.7 million by 2020 (Source: Statista, 2016).
Thus, we at Urenus Global Ltd proactively observe the development of changing trend, emerging marketing practices and their differences with marketing thoughts and help to desig a Smartest software which automates the marketing processing, easy to use, quick in action and the Smartest in the market.
There are many companies which offer marketing software but most of them are very expensive and requires other software to integrate which bears more cost to users.
Software should be a revolutionary, a cloud-based which can independently responds the inquiries and triggers the emails at various stages. Triggered emails drive 624 percent higher conversion responses compared to “batch and blast” emails. Also it drives 381 percent higher click rate, and an 180 percent higher post-click conversion rate. (Source: VentureBeat, 2016)
Users can easily design a landing page as well as personize emails to run marketing campaigns.
Brands that personalize promotional marketing emails experience 27% higher unique click rates and 11% higher open rates than those that do not personalize. (Source: Experian, 2016)
Users can track campaigns and analyse them, how many have opened emails and clicked the links. eMotto sends autoresponses as per designed workflow. Marketing automation remained highly profitable for businesses as it continuously works independently, run and manages marketing campaigns without any error.
It is reported that for every dollar spent on email marketing, an average of $44 dollar return on investment is realized. (Source: Campaign Monitor, 2016)